Eight Core Competencies of Professional Speaking
Professional Awareness
Mastering this competency provides an in-depth understanding of the Professional Speakers Association, related professional associations and sources of information.
Professional Relationships
This relates to the knowledge and skills needed to communicate with meeting planners, agents, bureaux, professionals serving speakers and the media.
Topic Development
This is the "creative" competency. It means knowing the best topics for you and tailoring topics to specific audiences.
Platform Mechanics
This "staging" competency includes room, stage and equipment set-up, as well as speaker introductions.
Presenting and Performing
This is the "communication" competency, which includes mastering the craft of presenting and performing.
Authorship and Product Development
Developing the skill to convert messages of the speech into marketable products.
PR, Sales and Marketing
This business development competency results in comprehensive sales and marketing strategies for speaking engagements and products.
Managing the Business
Mastering this competency will help speakers manage the business side of their speaking activities.
Professional Speakers Association
8 Wyaston Gardens, Willow Meadow Road, Ashbourne, Derbyshire. DE6 1HH
Telephone: +44 (0) 845 3700 504 Fax: +44 (0) 845 3700 503E-mail: